© 2017, Tereza Kuldova

 

 

Founder: Tereza Kuldova, PhD

 

University of Oslo

Norway

 

tereza.kuldova@iakh.uio.no

 

 

 

 

...received funding from The Research Council of Norway through a FRIPRO Mobility Grant, contract no 250716. The FRIPRO Mobility grant scheme (FRICON) is co-funded by the European Union’s Seventh Framework Programme for research, technological development and demonstration under Marie Curie grant agreement no 608695.​

In 2010, Hells Angels Motorcycle Club, the most famous and most powerful outlaw motorcycle club in the world, operating in more than fifty countries across the world, sued Alexander McQueen, the iconic fashion designer, for trademark infringement. This case brought to light the Hells Angels obsession with protection of their intellectual property, an obsession that has since the 70s slowly spread across the world of outlaw motorcycle clubs at large. The fact that the most notorious and self-proclaimed outlaws take recourse to the very law they attempt to disregard raises questions about the nature of the encounters across the legal and illegal as well as of the strategic use of legal protection afforded by, for instance, the trademark law. The project aims at understanding the ways in which outlaw motorcycle clubs use the law and legal businesses to further their interests and acquire power across the spaces of legality and illegality. The project will specifically focus on outlaw motorcycle clubs in central Europe (Austria, Czech republic and parts of Germany) and will utilize ethnographic and historical research, combined with media and legal analysis.

For more see project website >

GANGS, BRANDS AND INTELLECTUAL PROPERTY RIGHTS 
Interdisciplinary Comparative Study of Outlaw Motorcycle Clubs and Luxury Brands
by
Tereza Kuldova

Tereza Kuldova

Is the author of 'Luxury Indian Fashion: A Social Critique'

Editor of the volume: 'Urban Utopias: Excess and Expulsion in Neoliberal South Asia' 

Editor in Chief of the Journal of Extreme Anthropology